Skills And Tools:
- Digital Marketing Specialist will be charged with managing a number of client’s social media
- Profiles and executing the marketing strategy. The successful candidate will develop and
- Maintain but not limited to blogs, video feeds, trending social networking sites and resource
- Centers. The candidate will be responsible for providing the customers with comprehensive
- Analytics, data presentations, and resource management reports. This candidate will have a
- Demonstrated history of working in a fast-paced environment while delivering multiple projects
- On schedule, on budget and with no errors.
- Build and execute social media strategy through competitive research, platform determination, bench-marking, and messaging and audience identification
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (Creative, commercial, and project managers) to manage reputation, identify key players and coordinate actions.
- Creating and managing monthly promotions.
- Using analytical tools such as Google Analytics, Hoot suite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
- Proven working experience in social media marketing or as a digital media specialist
- In-depth knowledge and understanding of social media platforms and their respective
- Participants (LinkedIn, Facebook, YouTube, Twitter, Snapchat etc.) and how they can be deployed.
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and good understanding of major marketing channels.
- Positive attitude, detail and customer oriented with good multitasking and organizational ability.
- Fluency in English
- BS in Communications, Marketing, Business, New Media or Public Relations
- Aware by other digital marketing tools such SEO/SEM marketing, Email marketing, PPC campaigns is PLUS
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