Skills And Tools:
- You will be responsible to execute brand and communication strategies (across all the channels) and activate them to meet brand KPIs and business objectives.
- Initiate and drive 360 brand campaigns (ATL, BTL, digital & social) and amplify growth campaigns. These will also include on-ground activations.
- Be responsible to oversee relevant content and content marketing strategies to target the right customer segments for all campaigns while keeping the brand guidelines in mind.
- You will be responsible to come up with new ideas, new media and also improve the existing plans.
- You will ensure the brand is locally relevant and follows the overarching strategy provided by the regional brand team.
- You will monitor, analyze and report brand performance on a monthly basis.
- You will project manage complex campaigns, end-to-end with strong focus on integration and impact across all media channels.
- You will deliver meaningful data and insights around our users to encourage new thinking or new behaviors that will lead to growth, innovation, profitability, and market share gains.
- You will work closely with the local and regional teams on campaign messaging and creative assets.
- 10+ years of experience
- Real Estate experience is a MUST
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