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Brand Manager

Mazaya - New Cairo, Cairo

Brand Manager

Mazaya - New Cairo, CairoPosted 2 months ago
112Applicants for1 open position
  • 95Viewed
  • 9In Consideration
  • 85Not Selected

Job Details

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Job Description

Business Targets, Forecasting and Results:

  • Work with clients and suppliers to generate accurate volume forecasts. Deliver results for the brand, focusing on net sales and brand contribution to the P&L.
  • Manage aspects of sales function, from client support of devising and implementing sales strategies, managing promotional activities to achieve brand objectives
  • Ensure effective budgetary control of sales and expenses.
  • Achieve sell-in and help achieve sell through sales targets, business planning accuracy.
     

Business Development:

  • Ensure that all tools are exercised in order to seek, expand and improve the business and product penetration at retailer, distributor at a regional level.
  • Ensure new brands/lines are successfully launched
     

Operational Marketing (Advertising & Promotion, PR and Merchandising)
 

  • Proper budgeting and planning of A&P and A&P expenses.
  • Regular monthly/quarterly monitoring.
  • Media information gathering and analysis, planning and booking based on company agreements as requested by Principals.
  • Propose/implement marketing plans/animations adapted to the region and in accordance with the brand guidelines
  • Check the good implementation of merchandising guidelines and proposes possible improvement.
  • Monitor shelf space and visibility of brands in selected main retail doors.
  • Local PR follow up, including PR insertions.
  • Prepare presentations and meet retailers whenever necessary
  • Liaise smoothly between retailers, principals, and local distributors for implementation of specific animations, promotions, Star brand program

Inventory Management

  • To maintain adequate inventory of fast sellers and to ensure that slow movers and dead stocks are depleted and to avoid overstock situations.
  • Proper forecasting in conjunction with the markets and their needs to maximize sales and coverage.
  • Consistently maintain sufficient supply coverage: checking stocks on a monthly basis and ordering on a monthly basis
  • Inventory turn ratio remains lower than a defined number of months
  • Arriving at the end of the year with a specific stock day supply.
  • Processing of orders to be done in less than a specific number of days within the department and making sure that the customers receives the good within a specific amount of days.
  • Making sure that delisted products are depleted and not in stock.
     

Market Analysis

  • Provide consumption-based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics. Also, identify opportunities in markets where there are unmet needs.
  • Perform a retail audit on monthly basis.
  • Monitor level of distribution per market Vs Total market (DN).
  • Gather market facts and new developments including new malls/shops openings, change of regulations and key news to communicate.
  • Obtain and communicate ranking data from key retailers to principals.
  • Monthly reporting on brands launches, animations, promotions.
  • Maintain a track sheet of Year End fragrance and cosmetics figures.
  • Monitor retail price database of supplier’s vs key competitors.
  • Analyze competitor activity

Reporting

  • Provide suppliers with monthly sales reporting and figures synthesis by country and by brand
  • Gather monthly stock statements from clients
  • Send market visit reports to clients and suppliers
     

Travel

  • Regular market visits to monitor and follow up on the business.
  • Prepare market visit reports.
     

Relationships

  • Ensure that a workable and business conducive relationship is maintained at all time with our suppliers, retailers and distributors.
  • To foster professional and respectful attitude and communication within and outside the company at all levels.

Job Requirements

  • Excellent command of both written and spoken English
  • Evidence of passion, achievements and leadership.
  • Fragrance and Cosmetics background is a must 
  • Market awareness and experience in fragrances.
  • Excellent analytical and strategic thinking
  • Very strong in Excel, Word, and PowerPoint.
  • Able to manage different projects at the same time
  • Be energetic and passionate about their product specialty
  • Be organized, methodical and be able to work well under pressure
  • Have good presentation skills

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