Marketing & Business Development...
Cairo, Egypt
Marketing & Business Development Leader
Cairo, EgyptPosted 1 month ago62Applicants for1 open position
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Job Details
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Job Description
Job Overview:
The Remote Marketing & Business Development Leader will focus on driving the growth and visibility of our B2B e-marketplace platform. This role involves executing marketing campaigns, building strong vendor relationships, and contributing to the overall business development strategy to expand the marketplace's footprint in the region.
Key Responsibilities:
Vendor Onboarding and Support:
- Identify and market to potential vendors and key accounts, encouraging them to register on the platform.
- Facilitate the onboarding process, ensuring vendors are smoothly integrated and understand the platform's features.
- Develop compelling marketing communications to engage and attract vendors.
- Support the operational flow of B2B orders on the marketplace, ensuring efficient transactions.
Marketing Campaigns and Strategy:
- Creating Business strategies, marketing Plans and leading the marketing team.
- Implement targeted marketing campaigns to boost the marketplace’s presence, both online and offline.
- Leverage digital marketing tools (email marketing, SEO, PPC, social media) to increase visibility and traffic.
- Execute offline marketing efforts, including trade shows and industry events, to engage potential vendors.
- Monitor market trends to adapt marketing strategies and maintain a competitive edge.
Relationship Building and Business Development:
- Build and maintain relationships with vendors and key accounts, focusing on long-term partnerships.
- Provide insights and recommendations to vendors to help them maximize their marketplace performance.
- Travel to meet vendors and key accounts, ensuring their needs are understood and addressed.
Performance Tracking and Optimization:
- Analyze marketing campaign effectiveness and provide actionable insights to the management team.
- Identify areas for improvement and implement changes to enhance campaign outcomes.
- Regularly report on performance metrics, ensuring alignment with business goals.
Job Requirements
Required Skills and Qualifications:
- Strong communication and interpersonal skills, with the ability to negotiate and persuade effectively.
- Proven experience in B2B marketing and business development, with a focus on e-commerce or digital marketplaces.
- Proficiency in digital marketing tools and techniques (email marketing, SEO, PPC, social media).
- Excellent organizational and time management skills, with the ability to multitask and prioritize effectively.
- Willingness to travel frequently for vendor meetings and marketing events.
Preferred Skills:
- Experience in vendor or key account management within a B2B e-commerce environment.
- Familiarity with analyzing marketing performance metrics and adapting strategies accordingly.
- Multilingual abilities, particularly in Arabic and English, are highly advantageous.
Education and Experience:
- Bachelor’s degree in business, Marketing, or a related field.
- Prior experience in B2B marketing, business development, or e-commerce is highly beneficial.
