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Job Description
We are seeking a strategic and innovative Digital Marketing Head to lead our digital marketing efforts and drive online visibility and engagement for our advertising agency. The Digital Marketing Head will play a pivotal role in developing and executing digital strategies to enhance brand awareness, attract clients, and achieve business goals. The ideal candidate will have a strong background in digital marketing, a creative mindset, and a track record of delivering successful online campaigns.
Key Responsibilities:
- Lead the digital marketing team, providing direction, coaching, and performance feedback.
- Develop and execute comprehensive digital marketing strategies across various channels, including social media, SEO, email, and paid advertising.
- Collaborate with creative teams to produce engaging content that aligns with marketing objectives.
- Analyze market trends and customer insights to inform digital strategies.
- Monitor and report on key performance metrics, making data-driven decisions for optimization.
- Oversee website management, ensuring it remains up-to-date, user-friendly, and optimized for search engines.
- Manage digital marketing budgets and allocate resources effectively.
- Stay updated on industry trends and emerging digital marketing technologies.
- Identify opportunities for innovation and continuous improvement.
- Any special requests as per your direct manager when needed.
Job Requirements
- Bachelor's degree in marketing, digital marketing, or a related field (preferred).
- Proven experience in digital marketing, with a track record of successful campaigns.
- Strong leadership and team management skills.
- Excellent communication and interpersonal abilities.
- Proficiency in digital marketing tools and platforms.
- Analytical mindset with the ability to use data to drive decisions.
- Deep understanding of digital marketing channels and strategies.
- Creative thinking and problem-solving capabilities.
- Ability to adapt to changing digital landscapes and algorithms.