Marketing Manager

Transmar International New Cairo, Cairo

101
Applicants for
1 open position
Experience Needed:
3 to 7 years
Career Level:
Manager
Job Type:
Full Time Work From Home
Salary:
Confidential
Vacancies:
1 open position
About the Job

 Strategic Planning 

  • Cascade marketing objectives for each company based on the annual strategy map of each company and said commercial objectives
  • Ownership of each company’s branding, corporate identity and tone of voice
  • Responsible for the development of a digital marketing strategy and direction
  • Responsible for the management of the annual marketing plans, ensuring all initiatives are completed timely and within budget
  • Propose and manage marketing budget for each subsidiary company
  • Advise commercial teams on best marketing tools to achieve commercial objectives, and oversee implementation

Digital Marketing 

  • Oversee the development of the monthly content calendar of all companies on social media
  • Oversee design briefs and ensure quality control and consistent branding and tone of voice
  • Responsible for the website continuous development in terms of content and relevance
  • Responsible for the development of a cost efficient and effective SEO and SEM/digital advertising (sponsored ads, boosting plans) and its implementation

Design, production, and event management:

  • Responsible for the selection, negotiation and oversight of designers/agencies for all production activities such as corporate profiles, printing materials, company booths, etc.
  • Responsible for the management and execution of customer events and sponsorship opportunities
  • Lead internal branding of all branches and ensure up to date state of all offices (in terms of branding)

Customer Experience

  • Support customer facing teams in designing and optimizing customer experience online
  • Design and oversee the development and implementation of tools used for customer NPS, quarterly satisfaction surveys, testimonials, and report on findings and recommendations for improvement

Public Relations: 

  • Coordinate with company management on a PR strategy, and manage its implementation to relevant outlets for paid content, coverage and advertorials
  • Develop and build relationships with relevant network of reporters
  • Develop linkages with business chambers, associations, etc. for the purpose of data gathering and marketing opportunities
  • Oversee media monitoring and data gathering to serve commercial objectives

Managerial responsibilities

  • Maintain team to highest level of performance by recruiting, selecting, orienting, and training employees
  • Mentor and coach subordinates to instill company principles in junior population with an eye on succession planning, growth opportunities and T&D needs
  • Participate in the Holdings leadership team meetings
  • Attend company MBRs to stay afloat business updates
Job Requirements
  • Bachelor’s Degree in business, Economics, Marketing, etc. 
  • Additional certification in digital marketing/ performance marketing is a requirement  
About this Company

IACC Holdings is a privately owned investment company with a focus on shipping and logistics. Our origins trace back to 1979, when industry pioneer Mostafa El Ahwal founded International Associated Cargo Carrier (IACC). Decades of being at the forefront of the Egyptian and... (More)

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