Job Details
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Job Description
Media Planning & Strategy Development:
- Develop and execute performance marketing strategies to meet business objectives.
- Apply different digital strategies according to marketing objectives and KPIs.
- Develop comprehensive media buying and planning strategies to meet business needs.
- Plan and allocate media budgets across various channels to maximize ROI.
- Analyze media performance data to optimize future media buys and plans.
Campaign Management:
- Create and execute marketing campaigns across a range of channels, including digital, social media, and traditional advertising.
- Use various digital tools to monitor and optimize campaign performance.
- Monitor competitors' online marketing activities to identify effective tactics.
- Collaborate with different stakeholders (sales, e-commerce, logistics, call center, etc.) to achieve campaign targets.
Performance Analysis:
- Measure and analyze marketing results to track performance and identify opportunities for improvement.
- Benchmark campaign performance monthly and annually.
- Conduct audits and analysis of campaign performance to ensure continuous improvement.
Tool Mastery:
- Master use of Data visualization tools.
- Master use of Paid Media tools.
- Master use of Web & App Measurement tools.
- Master use of Tracking tools. (GTM)
Job Requirements
- Proven track record of success in a performance marketing role, with strong experience in developing and executing digital marketing campaigns.
- Minimum of 7 - 10 years working experience in digital and performance marketing.
- Profound use of digital and social media tools.
- Knowledgeable about campaign impact on E-Commerce performance.
- Updated with digital marketing tools & able to identify the best tools to achieve objectives.
- Strong leadership and team management skills.
- Excellent analytical and problem-solving abilities.
- Proficient in using Martech tools and platforms.
- Strong understanding of digital marketing channels and strategies
