Performance Marketing Lead
Dottopia -
Agouza, Giza
Job Details
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Job Description
- Develop and execute comprehensive digital media plans across various channels, including paid search, display, social media, video, and programmatic advertising.
- Collaborate with cross-functional teams to develop and implement media strategies that align with our clients' objectives.
- Continuously optimize campaigns to improve performance and achieve desired outcomes.
- Analyze and provide reports on campaign performance, delivering actionable insights and recommendations for improvement.
- Stay updated with the latest trends and advancements in digital media and share knowledge and best practices with the team and clients.
- Manage budgets and timelines, ensuring the timely delivery of campaigns within budget constraints.
- Monitor industry developments and adapt to changes in digital media platforms, policies, and trends.
- Generate detailed expenditure and performance reports, translating data into actionable insights for internal stakeholders.
- Establish and maintain Google Tag Manager accounts for clients.
- Lead and mentor a team of performance marketing professionals.
Job Requirements
- Bachelor's degree in marketing, Advertising, Business, or related field.
- 6+ years of experience in digital marketing with a focus on performance marketing.
- Proven track record of designing and executing successful digital media campaigns
- Advanced certifications in digital marketing and Google Ads are preference certifications in digital marketing and Google Ads.
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