Location: Remote

We're looking for a data-driven and results-oriented Lead Generation & Performance Marketing Specialist to join our growing marketing team. In this role, you’ll be responsible for driving high-quality real estate leads through smart, strategic use of paid digital advertising—especially on Google Ads and other PPC platforms.

Responsibilities:

• Plan, execute, and optimize lead generation campaigns with a primary focus on Google Ads (Search, Display, YouTube).
• Manage and scale PPC campaigns to generate high-intent real estate leads within budget.
• Write compelling ad copy, select relevant keywords, and continuously A/B test ad creatives and landing page variations.
• Collaborate with creative, content, and sales teams to ensure campaign messaging aligns with business goals and market trends.
• Monitor campaign performance daily and provide insights and recommendations to improve results (CPL, CTR, ROAS, conversion rate).
• Manage budgets effectively to ensure the best possible return on investment.
• Stay current on Google Ads updates, algorithm changes, and best practices.
• Report on KPIs and performance metrics regularly, translating complex data into actionable insights.
• Support social media paid ad campaigns when needed (Meta, LinkedIn, etc.) for multi-channel lead generation.

We're looking for a data-driven and results-oriented Lead Generation & Performance Marketing Specialist to join our growing marketing team. In this role, you’ll be responsible for driving high-quality real estate leads through smart, strategic use of paid digital advertising—especially on Google Ads and other PPC platforms.