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Group Marketing Lead - Cairo

Zeta Pharma
Nasr City, Cairo

Group Marketing Lead - Cairo

Nasr City, CairoPosted 2 months ago
84Applicants for1 open position
  • 4Viewed
  • 0In Consideration
  • 0Not Selected

Job Details

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Job Description

  • Driving marketing strategies and programs related to different therapeutic areas, consistent with overall business objectives utilizing traditional and innovative marketing approaches, tools and methodologies.
  • Collaborating with Regulatory and supply chain departments to set the pricing range and design the packaging of the product portfolio.
  • Revises and confirms the segmentation, targeting, positioning of the different products
  • Supervising all related marketing activities done by supportive functions and agencies.
  • Seeks out and targets new customers and new marketing opportunities
  • Revising P&L calculations for the portfolio teams and cost centers to ensure productivity levels.
  • Coordinate plans and activities with all the Marketing team members of different therapeutic areas to supporting the overall organization objectives.
  • Planning & Developing launch strategies and tactics to achieve successful market entry and turning into key strategic product with the objective of maximizing market penetration and profitability.
  • Monitor competitors’ promo, pricing, product positioning and marketing moves by product / business segment as well as their product line performance and institute corrective action as needed.

Job Requirements

  • Bachelor's Degree in pharmacy, medicine, or veterinary medicine.
  • MBA  Business/Marketing 
  • 8+ years of experience
  • At least 3 years in a relevant managerial position

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