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Brand Manager ( Home Appliances ...

- Cairo, Egypt

Brand Manager ( Home Appliances )

- Cairo, EgyptPosted 2 months ago
124Applicants for1 open position
  • 46Viewed
  • 18In Consideration
  • 105Not Selected

Job Details

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Job Description

 
  • Assisting in developing & leading the implementation of effective marketing/trade marketing plans & budgets, to achieve brands objectives & desired positioning strategy.

KEY Responsibilities 

 

Marketing/trade marketing initiatives design & IMPLMENTATION, 

  • Assist in designing the brand activities for Communication, Social Media, Promotion, Online and On ground activation
  • Develop operational plan & lead the execution of the initiatives.
  • Work with agency to design required activities/advertising material.
  • Work with sales team to design and implement trade related activities.
  • Follow up on execution and report initiatives performance.
  • To ensure accurate timely implementation of the initiatives
 
  • ANALYZES MARKET DATA, RESEARCH DATA & SALES REPORTS, to ensure best utilization of data.
 
  • Facilitates internal and external communication, by MANAGING COMMUNICATION WITH EXTERNAL AGENCIES/SUPPLIERS & SALES TEAM , to make sure all parties comprehend the project situation accurately & ensure accurate and timely implementation of initiatives.
 
  • Follows up on the market & generate insights, by CONDUCTING & REPORTING MARKET VISITS,  including visiting small stores, supermarkets & wholesalers, to assure the accurate execution of plans.
 
  • Assures proper execution of the marketing/trade marketing activities, by BRIEFING SALES TEAM on the needed actions to assure effective communication between marketing and sales.
 
  • FOLLOWS UP ON AGENCIES/SUPLIERS, by contrasting their performance against predetermined standards to ensure superior deliverables.

Job Requirements

  • Bachelor degree 
  • Minimum 2 years of experience in marketing with exposure to trade marketing 
  • Experience in trade marketing is a plus
  • Excellent written and spoken communication (Arabic & English)  

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