Marketing/trade marketing initiatives design & IMPLMENTATION,
- Assist in designing the brand activities for Communication, Social Media, Promotion, Online and On ground activation
- Develop operational plan & lead the execution of the initiatives.
- Work with agency to design required activities/advertising material.
- Work with sales team to design and implement trade related activities.
- Follow up on execution and report initiatives performance.
- To ensure accurate timely implementation of the initiatives
- ANALYZES MARKET DATA, RESEARCH DATA & SALES REPORTS, to ensure best utilization of data.
- Facilitates internal and external communication, by MANAGING COMMUNICATION WITH EXTERNAL AGENCIES/SUPPLIERS & SALES TEAM , to make sure all parties comprehend the project situation accurately & ensure accurate and timely implementation of initiatives.
- Follows up on the market & generate insights, by CONDUCTING & REPORTING MARKET VISITS, including visiting small stores, supermarkets & wholesalers, to assure the accurate execution of plans.
- Assures proper execution of the marketing/trade marketing activities, by BRIEFING SALES TEAM on the needed actions to assure effective communication between marketing and sales.
- FOLLOWS UP ON AGENCIES/SUPLIERS, by contrasting their performance against predetermined standards to ensure superior deliverables.