Job Details
Skills And Tools:
Job Description
About the Role:
Blue Nile Boat Maadi – home to four of Cairo’s top nightlife and dining venues (Tiki, Me Bar, Rich, and Mixa) – is looking for a creative, strategic, and experienced Marketing Manager to lead our marketing operations.
You’ll be the main Marketing Manager, responsible for the full marketing strategy, execution, and performance across all venues. You will also have the authority to recruit and manage additional team members such as a Social Media Manager or Marketing Executive as needed to support the vision and goals.
Job Requirements
Marketing Strategy & Planning
• Develop and implement monthly marketing plans for Tiki, Me Bar, Rich, and Mixa
• Coordinate campaigns and promotions aligned with venue events and goals
• Lead ideation and creative development across all platforms
Content & Brand Management
• Oversee content creation and visual branding for each venue
• Manage and guide designers, videographers, and content creators
• Ensure every venue maintains a unique and engaging digital presence
Social Media & Page Management
• Manage Instagram, Facebook, TikTok, and Snapchat for all venues
• Plan and publish posts, reels, and stories on a consistent schedule
• Monitor engagement
Ad Campaign Management
• Launch and optimize campaigns on Meta (Facebook & Instagram), Snapchat, and Google Ads
• Set performance targets and manage budgets for each venue
• Analyze ad results and adjust creatives and targeting to improve performance
Team Leadership & Growth
• Lead a team of 6+ creatives and media professionals
• Work closely with the reservations, event planning, and operations teams
• Recruit and manage new team members (e.g., Social Media Manager or Marketing Executive) based on needs and growth plans
Performance & Reporting
• Deliver weekly and monthly reports with data-driven insights
• Monitor industry trends, platform updates, and emerging tools
• Make strategic adjustments to content and campaigns based on performance
Requirements:
• 5+ years of experience in social media and digital marketing
• Expertise in Meta Ads, Snapchat Ads, and Google Ads is a must
• Excellent copywriting skills in Arabic and English
• Experience in nightlife, hospitality, or F&B marketing is highly preferred
• Strong leadership skills and the ability to manage multiple brands and platforms
• Creative, detail-oriented, and results-driven mindset
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What We Offer:
• Competitive salary based on experience and performance
• Freedom to build and expand your own marketing team
• Meals and drinks during working hours
• A fun, fast-paced, and high-energy work environment on Cairo’s most iconic boat
• An opportunity to shape and grow the marketing presence of Tiki, Me Bar, Rich, and Mixa