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Job Description
ZambalitaFit is a fast-growing online wellness platform focused on empowering women over 40 through personalized nutrition, live fitness classes, and holistic mental wellness programs. We’re looking for a Digital Marketing Manager who will own the full growth and creative marketing journey — from ad campaigns to content creation.
This role requires both strategy and execution. You’ll work on launching and optimizing digital ad campaigns, managing lead funnels, crafting compelling visuals (video/poster/photo), and collaborating with our remote team to convert interest into paid clients.
- Plan and manage Meta (Facebook/Instagram/TikTok) advertising campaigns
- Launch, test, and optimize funnels to boost conversions and reduce CPA
- Write ad copies, WhatsApp broadcasts, and landing page content in Arabic and English
- Create or coordinate visuals for videos, social media posts, posters, and class images
- Monitor and report on campaign performance (ROAS, CTR, lead quality)
- Coordinate with sales and website teams to improve funnel steps
- Assist in promotional planning (sales events, offers, referral drives)
- Ensure content and messaging stay aligned with ZambalitaFit's tone
Job Requirements
- 2+ years of experience in digital or performance marketing
- Proficient in Meta Ads Manager with proven results
- Strong Arabic copywriting and communication skills
- Basic skills in Canva, Veed.io, CapCut, or similar tools (video & visual editing)
- Familiar with Wix, Mailchimp, WhatsApp Business, and Google Analytics
- Bonus: experience in wellness, nutrition, or women-focused brands