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Brand Manager

Universities of Canada in Egypt - New Capital, CairoPosted 1 year ago
271Applicants for1 open position
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Job Description

Universities of Canada in Egypt is a Canadian campus hosting top Canadian universities with futuristic programs. It promotes all-round active and diverse student life. It is the first International Branch Campus in the New Administrative Capital. All programs hosted mirror a blend of international experiences, academics, and cultures. Universities of Canada in Egypt encourages an entrepreneurial and innovative mindset through experiential learning, state-of-the-art facilities, and cutting-edge technology.

Universities of Canada in Egypt (UofCanada) invites applicants at the rank of Brand Manager for the following full-time position starting September 1, 2020:

  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Align the Organization around the brand’s direction, choices, and tactics
  • Stay current on market trends and competitive activity
  • Establish and maintain brand budgets
  • Define and manage the brand communication strategy using a variety of media
  • Own the development and messaging of the brand narrative
  • Create, execute, and manage marketing programs and campaigns
  • searching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
  • Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
  • Checking marketing copy
  • Supervising the sign off marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the Organization’s brand and regulatory guidelines
  • Coordinating the launch program to external customers as well as employees.

Job Requirements

  • Bachelor Degree and preferably in Marketing
  • Excellent command of English language
  • Excellent interpersonal, communication, and presentation skills
  • Excellent teamwork and organizational skills
  • Compassionate, positive, and professional attitude
  • High level of responsibility and commitment.
  • Ability to take and implement initiatives contributing to work development

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