Brand Manager - Confectionery
Nestle -
Cairo, EgyptPosted 4 years ago232People have clicked1 open position
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Job Description
- Contribute & Co-create PPP strategy on wafers, biscuits across MENA based on consumer, shopper, & customer insights inline with pillar strategy
- Responsible to lead across MENA the PPP business cases, development, progress and performance for biscuits & wafers
- Ensures consumer centricity, contributes and executes innovation pipeline, maintains vibrancy via relevant renovation for his/her brands
- Leads on data analysis from different researches and reports to provide insights for brand plan development with a MENA scope when required.
- Lead Snacking (Fitness, Nesquik, Dolcecca) and Fuel Brands (MQS, Project Jasmine) execution in Egypt, with opportunities to contribute to MENA projects as part of Co-Creation ways of working.
- Contributes to development and executes strong, functionally aligned brand and ICP plans. Tracks and monitors sales performance and PFME investment of her/his brands.
- Lead on key projects in line with Business Unit priorities to ensure sustainable profitable growth
- Contributes to the development of consumer portrait, and category strategy.
- Contributes to the development of the ultimate brief, Big Idea and engagement strategies.
- Works in partnership with communication/media/artwork agencies to ensure implementation of plans.
Job Requirements
- Bachelor’s Degree
- 3-5 years of experience in Brand Management & Sales
- Experience working in cross functional teams
- Previous experience in managing PPP portfolio and supporting on PPP I/R projects