Public Relations Manager Saudi Arabia
Job Details
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Job Description
What You'll Do
You will be responsible for creating and delivering an integrated PR program for key influencers, working in partnership with all communications functions and stakeholders, including the country management teams. Key influencers will primarily include the media as well as considering other audiences such as social media influencers, government, and employees.
The success of this job requires the ability to balance a number of priorities in order to ensure the success of communications. It requires the ability to prioritize and focus on the areas where communications can have the biggest impact and demonstrate tangible results around influencing our audience's perceptions, attitudes, and behaviors.
Some of your main responsibilities will be:
Translating business goals into communications goals, understanding audience perceptions, and crafting and driving integrated PR programs in support of Cisco’s global and regional business objectives.
- Creating and executing local integrated communications plans that consider all comms channels and align with Saudi Arabia, EMEAR and global priorities/campaigns.
- Maintaining and evolving executive messaging and platforms that positions the company and the speaker as true thought leaders within a fast-evolving and competitive market, including a country narrative by engaging with stakeholders from different business entities (including sales and development)
- Whilst your main focus will be on Saudi Arabia, you will be supporting the MEA Comms leader with project-based PR activities in other countries in the region
- Writing a variety of engaging content for external audiences (press releases, social media content, briefing documents, bylined articles)
- Working directly with journalists and other key influencers in Saudi Arabia, based on excellent traditional media expertise and relationship within technology, national and business publications as well as with key social/online influencers will be required
- Track and report on communications outcome metrics and use the data to continually improve ongoing communications campaigns
- Provide communications counsel to relevant internal stakeholders
- Working as part of a regional and global team, building and maintaining strong working relationships with the EMEAR Comms Team, across the business and in HQ to develop insight into business goals and key activities and convert these into communications campaigns
- Managing and collaborating with the communications agencies who support our PR efforts
- Project management with the ability to meet milestones
Job Requirements
- Five or more years of external communications experience, including Public Relations and Social Media
- Fluent in Arabic and English (both written and spoken)
- Experience of working in a global company
- Experience of managing PR agencies (client-side preferable, if agency-side must be Account Director or above)
- Excellent editorial and storytelling skills
- Data-driven communications strategy and planning
- A proven track record of translating business goals into communications goals, understanding audience perceptions, and crafting integrated communications campaigns in support of the company and region business objectives.
- Proven project management skills with the ability to meet milestones, and balance concurrent projects
- Senior level experience in giving counsel to executives; with the gravitas and credibility to influence senior management
- A deep understanding of how communications and marketing should work together
- Experience of issues and crisis management
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