Senior SEM Specialist
ITCan -
New Cairo, CairoPosted 4 years ago5Applicants for1 open position
- 5Viewed
- 0In Consideration
- 3Not Selected
Job Details
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Job Description
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimization
- Research and analyze competitor advertising links
- Innovate on search campaigns, creatively adding value to the search operations
Job Requirements
- Minimum 3+ years of experience
- Excellent English communication skills, Arabic language skills are beneficial
- Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture,
- WebTrends)
- Up-to-date with the latest trends and best practices in SEM
- Strong analytical ability and experimental spirit
- Strong proficiency with Microsoft Excel, Word and PowerPoint for producing client reports and presentations.
- Excellent analytical, critical-thinking and problem-solving skills
- Attention to detail.
- Superior organizational skills and attention to detail
- A glass-half-full outlook that contributes to our company culture
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