Sales Associate Manager - Wholesale - Tanash DC

Pepsico - Cairo

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Experience Needed:
More than 5 years
Career Level:
Job Type:
Full Time
Arabic, English
1 open position
About the Job

The Key Purpose is to transform the Wholesale channel performance by developing an executional channel sales strategy for Egypt snacks that will support our Go to Market (GTM), volume, market share, profit and revenue objectives and leverage our competitive edge within the market through customer segmentation, allocating investment for each segment, designing new pay for performance mechanism, developing business plans for each customer & delivering all KPIs related to the wholesale channel performance, through effective collaboration and influencing of the field sales management.
This should be through the following:

  • Deliver the yearly wholesale channel Annual Operating Plan (AOP).
  • Build the channel segmentation, and execution plan by region and consolidate strategy and actions on the national front, works closely with the transformation team and resources.
  • Monitor and evaluate wholesale channel performance, accountable for revenue, volume, Market share and Cost to Serve (CTS).
  • Set the channel’s Annual Discounts & Allowances (D&A) strategy by segment and synchronize rate per case strategy across all units, channels, and regions.
  • Develop and maintain strong relationship with the Key wholesalers nationwide.
  • Ensure proper execution of all merchandising and operational priorities (to include Trade promotion planning and budget tracking).
  • Report competitive activities to the Trade Marketing team in order to be incorporated into the monthly Competitor Activities Report.
  • Provide ongoing coaching to all Regional Sales Managers (RSMs) to achieve the channel’s financial goals.
  • Handle revenue, profitability and costs across all regions and drives commitment to meeting wholesale channel’s financial goals.
  • Partner with finance planning to develop Profit & Loss (P&L) financial model for the channel.
Job Roles: Sales/Retail
Job Requirements
  • Bachelor's degree in any relevant discipline.
  • Excellent business knowledge of different sales and distribution GTM with minimum 5 years of experience within FMCG industry.
  • Business & people leadership skills
  • Very good command of English.
  • Strong Analytical thinking.
  • Strong creativity and logical thinking.
  • Very good communication and presentation skills.
  • Very Good strategic planning.
  • Leveraging financial concepts.
About this Company

We are a leading global food and beverage company with brands that are respected household names throughout the world.

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