CX Industry Marketing Manager

Oracle - Cairo

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Experience Needed:
More than 5 years
Career Level:
Job Type:
Full Time
Arabic, English
1 open position
About the Job
  • Lead Execution of Industry focused marketing programs & Activities across EMEA with an Account Based Marketing (ABM) strategy.
  • Align campaign tactics to buying cycle stages and solution areas based on the persona & Industry.
  • Integrate programs with regional and product marketing strategy supporting the business with awareness, leads and pipe contribution.
  • Boost Awareness via Marketing Assets, Customer Public References & Stories, Paid | Earned | Owned Traffic + Conversion
  • Monitor, analyze and report on performance of each campaign & activity and communicate results and plan for improvement; check lead quality and sales follow-up, and action timely if required.
  • Collaborate with the business development group to ensure successful follow up
  • Define and plan local campaigns with the marketing product lead director & the demand centre.
  • Innovate: Lead tomorrow’s digital approaches. Tap constantly into new digital & social marketing approaches that may be of value, creating a pipeline of tests with pilots on the most promising (focus on scalability and business impact). Ensure best practice sharing.
  • Web, Social create web traffic, localize website, boost campaign results by integrating social focusing on the Enterprise accounts.
  • Customer Advocacy & Content: Use Customer References Stories, Use (local) asset Library with up to date Relevant Content (TOFU/MOFU/BOFU)
Job Requirements
  • Driven, High Energy, Can-Do attitude
  • Strong knowledge of the various marketing disciplines especially Account Based Marketing, field marketing and digital marketing; thorough knowledge and practical working experience of a wide range of direct digital marketing channels from website, to search engine, to social media channels, to digital multi-touch and nurture campaigns.
  • Strong business acumen, analytical competency and influencing skills. Able to focus on the detail as well as the bigger picture.
  • Demonstrable competencies in Enterprise Applications Marketing; experienced in developing and executing integrated modern marketing plans for IT companies based on business needs and with a deep understanding of audience generation strategies and segmentation for the complete buying cycle. Experience in CX/CRM marketing is preferred.
  • Strong project planning and execution skills, with strong sense of project ownership and ability to anticipate possible roadblocks and provide viable solutions.
  • Excellent organizational skills with the ability to prioritize, multitask and manage time effectively, and keep schedules and projects in order and up to speed.
  • Experience of using modern marketing and sales processes and systems, preferred experience with Eloqua.
  • Experience of working with third party suppliers and managing & motivating agencies to push creative barriers in communicating with customers.
  • Excellent budget & project management skills.
  • Excellent writing, editing and communication skills.
  • Enthusiastic, open, flexible and extravert personality with strong drive and proven ability to perform in high-paced environment.
  • Results driven (pipeline driven) and team-work oriented
  • Fluency in English is essential.
  • University Degree required – with a focus on Sales, Marketing or Business preferred.
About this Company

With 430,000 customers in 175 countries, Oracle provides leading-edge capabilities in software as a service, platform as a service, infrastructure as a service, and data as a service.

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