Marketing Manager - Electricx & North Africa Health (Cairo)

Informa - Cairo

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Experience Needed:
More than 5 years
Career Level:
Manager
Job Type:
Full Time
Salary:
Confidential
Languages:
English
Vacancies:
1 open position
About the Job

TEAM MANAGEMENT

  • Line manage 1 or more marketing executives working across a range of events and media products (exhibitions, digital, magazines, awards, conferences)
  • Provide guidance, feedback and inspiration to line reports
  • Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPIs, events and divisional stragegy
  • Work with line reports to develop skills and competencies and ensure they have a clear development roadmap
  • Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient
  • Refflect the high-performance culture of the marketing team

ANALYSIS & INSIGHT

  • Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights
  • Share relevant insights with sales and event team to drive revenues or pursue new opportunities
  • Analyse and report trends over time and use these insights to build more effective campaigns
  • Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research, etc.)
  • Work with internal teams to ensure data governance and data management policies are ahdered to
  • Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI
  • Use recommended campaign analytics dashboards daily to monitor performance
  • Build a culture of testing and metrics-driven decision making in the team
  • Share case studies with marketers within the team, division and Global Exhibitions

PLANNING & CAMPAIGN MANAGEMENT

  • Work with show teams to plan product (largely exhibitions) marketing campaigns to meet strategic objectives
  • Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Aciton Plans, Content Calendars, Budget Trackers)
  • Identify target media, associations, industry partners and social media influencers and determine how they it within the integrated campaign
  • Develop marketing budgets in line with plans and maintain budget trackers
  • Appoint and manage external suppliers
  • Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPIs
  • Optimise spend across marketing channels
  • Identify paid media requirements and negotiate media buy (either directly or through an agency)
  • Recommend website strategy to maximise relevant traffic and conversion

MARKETING EXECUTION

  • Identify target universe and key segments within target universe
  • Develop personas, value propositions and messaging for each of the key segments
  • Copy writing - according to strengths within the team - in line with the content calendar and messaging
  • Send timely, relevant communications through full mix of channels and optimise the effectiveness of these channels
  • Monitor and adjust digital marketing activity based on performance metrics
  • Develop and deliver Content Calendar throught relevant channels (email marketing, social media, digital marketing, direct mail, etc.
  • Manage PR agency (internal or external) with input from event manager/event director
  • Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget
  • Maximise active social media channels in line with market expectations, monitor engagement and maximise conversion
  • Coordinate the design and production of all marketing collateral to be determined within the marketing plan
  • Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards
Job Requirements

Person Specification

Minimum Education Level:

  • Educated to degree level or equivalent

Background Knowledge, Skills & Experience:

  • Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing
  • Database development and growth including segmentation / advanced targeting
  • Building relationships with partners and stakeholders
  • Analytical and questioning mindset
  • Significant exposure to design and print suppliers / agencies
  • Strong copywriting skills
  • Deadline and target driven
  • Experience of working in a pressurised environment
  • Excellent verbal and written communication skills
  • Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel
  • Technology savvy. Able to quickly adopt and work with new technology solutions.

Desirable

  • Experience of using marketing automation technology (preferably Eloqua)
  • Experience of working with CMS platforms (but coding knowledge not required)
  • Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis
  • Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
  • Formal business/marketing higher education qualification
  • Experience using Eloqua and/or Adobe Experience Manager
  • Events marketing experience
About this Company

Informa is a leading business intelligence, academic publishing, knowledge and events group.

We help customers in hundreds of professional, commercial and academic communities connect and learn, and create and provide access to content and intelligence so they can work smarter and make better decisions faster.

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