Marketing Manager (Acquisition/ Demand)

Confidential Company - Cairo

Applicants for
1 open position
Experience Needed:
More than 8 years
Career Level:
Job Type:
Full Time
Arabic, English
1 open position
About the Job
  • The Marketing Manager will lead the Marketing initiative across the country. The role requires a deep understanding of the activities that increase our KPI's on awareness, orders and revenues. It includes building a strategy with deep insights into what works and doesn't work for the Egyptian market.
  • This role requires a high level of market understanding and requires a diverse skill set across multiple areas, including social media marketing, PR, event planning, strategic and conceptual thinking, content creation, team leadership and relationship management.

Key responsibilities include:

  • Build a country Brand&Comms plan that includes promotions and partnerships to increase revenue and meet monthly targets in the area of responsibility that is correlated with the brand guidelines.
  • Develop the strategic vision and execute long-range plans based on in-depth understanding of market segmentation, market and technology trends, customer needs, and competitive positioning.
  • Develop and implement strategic engagement plans to increase demand working in collaboration with the Business development and supply managers, aligning our internal goals with new and existing partner relationships.
  • Work with the Operation Director and Brand&Comms teams in to create and maintain a consistent output of high-quality products to accelerate the growth and ability of the organization.
  • Work with a cross-functional team of analysts, marketers, engineers, and product managers to deliver against the organization's KPIs.
  • Help Brand&Comms manager/ agencies and analysts solve difficult problems related to global ad serving, tracking, analytics, and attribution to ensure efficient Brand&Comms at scale.
  • Manage branding strategy (taking current branding guidelines, websites, and practices to the next level of implementation in support of the strategy
  • Identify a range of potential countrywide sponsoring partnerships and appropriate channels and venues for promotion.
  • Forecast, measure and report results on various projects with countrywide partners, including co­-created and/or co­branded content promotions, lead sharing, and/or event partnerships.
  • Develop new and creative approaches to working closely with influential members of our industry, and serve as a go­-to resource to other Brand&Comms team members.
  • Assist with event planning, including working with vendors, event coordinators, and design teams for on­site collateral.
  • Collaborate cross­-functionally with product management, communications, and Brand&Comms
Job Requirements
  • The ideal candidate will have a passionate commitment to improving the lives of people, an insane focus on excellence and customer service, and a strong alignment with our core values: being bold, focused, agile and collaborative, wowing customers and acting like an owner.

Additional qualifications include:

  • Strong strategic marketing planning knowledge.
  • Previous leadership experience of managing a team of direct reports.
  • Overseeing and direct relationships with agencies (clips, movies, PR, social media).
  • Must be creative/innovate/hands-on with an affinity for details, aesthetics, communication & PR skills, interpersonal skills, negotiation skills, leadership skills, presentation skills, writing skills.
  • Ability to get hands-on in a complex operational environment.
  • Ability to manage multiple tasks and work to tight deadlines.
  • Strong account management and relationship builder, an adept communicator with the ability to liaise with people on all levels.
  • Experience in event planning and management, including speaker outreach and vendor relationships, is an advantage.
  • Experience handling marketing budgets and forecasting/reporting results.
  • Ability to develop and articulate highly successful and innovative marketing solutions and communicate a compelling vision.
  • Confident, outgoing, and with a predisposition to teach others.
  • Experience working within the technology industry/start-up environment is highly desirable.
  • Educated to BS/MS level (or equivalent) within a subject relevant to the position such as Marketing.
  • English and an additional language would be highly preferred