Social Media Specialist

Elrehab October -
6th of October, Giza

Social Media Specialist

Full Time

On-site

Elrehab October -
6th of October, GizaPosted 26 minutes ago

3 open positions

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Job Description

Role Overview:

As a Social Media Account Manager & Media Buyer, you’ll take the lead in managing social media accounts, running performance-driven paid campaigns, and delivering measurable results across platforms like Meta, Google, LinkedIn, TikTok, and more.

You’ll work closely with creative teams, copywriters, and business stakeholders to ensure campaigns align with brand goals and generate maximum ROI.

Key Responsibilities:

Plan, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, LinkedIn, TikTok, etc.
Handle multiple client accounts or internal brands — including daily social media scheduling, monitoring, and reporting.
Create monthly content calendars and collaborate with designers and copywriters.
Track campaign performance using platforms like Meta Business Suite, Google Ads, and analytics tools.
Conduct A/B testing, adjust bidding strategies, and optimize targeting to improve results.
Prepare reports with key insights, learnings, and ROI analysis.
Stay updated with social media trends, platform algorithm changes, and new ad formats.

Job Requirements

Requirements:

2+ years of experience in social media management and media buying.
Proven track record managing paid campaigns with measurable ROI.
Strong understanding of digital marketing KPIs: CTR, CPC, ROAS, CPA, etc.
Hands-on experience with Meta Business Manager, Google Ads, LinkedIn Campaign Manager, and TikTok Ads Manager.
Strong communication, organization, and multitasking skills.
Ability to work independently and meet deadlines in a fast-paced environment.
Fluency in English (Arabic is a plus).
Writing skills.
Proficiency in digital marketing tools (Google Analytics, AdWords).
Knowledge of social media platforms.
Data analysis skills.
Writing and communication skills.