Social Media & Content Specialis...

Exception Patisserie -
6th of October, Giza

Social Media & Content Specialist

Full Time

On-site

Exception Patisserie -
6th of October, Gizaposted 52 minutes ago

1 open position

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Job Description

To develop and execute the editorial calendar, ensure brand consistency across all channels (META, TikTok, YouTube), and manage influencer integration.
Social Media Strategy & Management: Develop and execute a cohesive social media strategy that aligns with Enginecy’s brand and marketing goals. Own the content calendar, schedule posts, engage with followers, and manage day-to-day community interactions across platforms (LinkedIn, Instagram, X/Twitter, etc.).
Content Creation & AI Integration: Create high-quality, humanized content for social media, blogs, and websites using AI tools (such as ChatGPT, Jasper, or similar). Edit and refine AI-generated copy to ensure it resonates with target audiences and reflects Enginecy’s voice.
Website Content & Sitemaps: Collaborate with the web team to plan and structure website sitemaps, ensuring content is organized for optimal user experience and SEO. Use Relume to generate and iterate on AI-powered wireframes and content layouts.
Project Collaboration: Work alongside our Project Manager and Project Coordinator, utilizing ClickUp to track tasks, manage deadlines, and communicate project updates. Ensure smooth collaboration with designers, developers, and marketing leads to deliver projects on time.
Visual Content Design: Design engaging graphics, short-form videos, and visual assets for social media and digital campaigns. Support the marketing team with additional materials such as digital ads, brochures, and event graphics.
Brand Consistency: Ensure all content maintains a consistent brand voice and adheres to Enginecy’s guidelines, aligning with broader marketing strategies.
Performance Analysis: Monitor and analyze content and social media performance metrics. Use insights to optimize strategies and drive continuous improvement.
Trends & Best Practices: Stay up to date with the latest trends in social media, AI content creation, and digital marketing to keep Enginecy’s content fresh and relevant.

Job Requirements

Requirements

Proven experience in social media management, content creation, and digital marketing.
Strong understanding of AI writing tools and the ability to humanize AI-generated content.
Experience with website content planning, including sitemap creation and wireframing (Relume experience a plus).
Proficiency in design tools such as Canva, Adobe Creative Suite, or similar.
Proficiency in ClickUp is required.
Excellent written and verbal communication skills.
Ability to analyze performance metrics and adapt strategies for optimal results.
Creative mindset with strong attention to detail and the ability to manage multiple projects simultaneously.

Preferred Qualifications

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
3+ years of experience in social media management or content creation, with a portfolio showcasing digital campaigns and content work.
Experience with social media management and analytics tools.
Video editing and motion graphics skills are a plus.

Skills: collaboration tools (clickup),performance analysis,social media,social media management,website content planning,ai writing tools,content creation,digital marketing,video editing,digital,graphic design,wireframing