Social Media Specialist

Hatolna -
Heliopolis, Cairo

Hatolna -
Heliopolis, Cairoposted 20 minutes ago

1 open position

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Develop, implement, and manage Hatolna’s social media strategy to enhance brand awareness and engagement.
Create, curate, and schedule compelling content across all social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
Monitor, analyze, and report on social media performance metrics to optimize campaigns and drive continuous improvement.
Engage with the online community by responding to comments, messages, and reviews in a timely and professional manner.
Collaborate with marketing, design, and customer service teams to ensure brand consistency and alignment with business objectives.
Stay up-to-date with the latest social media trends, tools, and best practices to keep Hatolna at the forefront of digital engagement.
Coordinate and execute paid social media advertising campaigns to increase reach and conversions.
Identify and build relationships with influencers and brand advocates to expand Hatolna’s online presence.
Support the planning and execution of promotional campaigns, product launches, and special events on social media.
Monitor competitor activity and industry developments to inform strategy and maintain a competitive edge.

2-4 years of proven experience in social media management or digital marketing roles.
Expertise in managing multiple social media platforms for a brand or organization.
Strong understanding of social media analytics and reporting tools.
Excellent written and verbal communication skills in both English and Arabic.
Demonstrated ability to create engaging, original content tailored to different audiences.
Experience with paid social media advertising and campaign management.
Ability to work independently and collaboratively in a fast-paced, online office environment.
Strong organizational and time-management skills with attention to detail.
Creative mindset with a passion for digital trends and storytelling.
Familiarity with e-commerce or retail industry is a plus.