About the Company and Website:
We are CallPerfect, a U.S.-based company offering cloud-hosted PBX and VoIP services primarily targeting local small businesses in California. Our website is still in an early growth stage. We're looking to build a strong SEO foundation to attract inbound leads and establish a trustworthy online presence.

About the Role:
We’re seeking a skilled, performance-driven SEO Specialist with at least 3 years of experience to manage technical and on-page SEO. Your primary goal will be to increase qualified leads and improve rankings on major search engines.

Additionally, you’ll help set up and optimize our self-hosted CMS website (such as WordPress) and participate in early-stage technical structuring and design.

Core Responsibilities:

• Identify transactional and commercial-intent keywords
• Build keyword maps for landing pages and blog posts
• Write or optimize title tags, meta descriptions, H1–H3 tags, and image ALT text
• Optimize URL structure, internal linking, and content hierarchy
• Set up and maintain proper SEO-friendly page templates
• Run regular technical audits using tools like Screaming Frog, Ahrefs, or SEMrush
• Fix crawl errors, broken links, duplicate content, and indexation issues
• Manage sitemaps, robots.txt, and schema markup (especially LocalBusiness schema)
• Ensure mobile-friendliness, site speed, and Core Web Vitals compliance
• Optimize and manage Google Business Profile
• Create and manage local citations in U.S. directories
• Use local keyword variations and city-specific pages

Marketing Contribution (SEO’s Role in Growth Strategy):

As a key part of our marketing engine, your SEO work will directly support the company’s broader business goals:

• Attracting qualified leads from the U.S.
• Building long-term brand trust in the VoIP/PBX space
• Aligning website content with customer search intent and conversion goals

You’ll also contribute to:

• Recommending and planning content to support marketing campaigns (blog posts, FAQs, landing pages)
• Providing SEO-informed suggestions to improve messaging and page performance
• Supporting brand visibility through local SEO and search presence
• Sharing data insights that influence marketing direction (e.g. keyword gaps, user behavior)

Monitoring & Reporting:

• Use Google Search Console and Google Analytics to track rankings, CTR, and impressions
• Generate monthly performance reports tied to traffic and conversion goals
• Use Google Tag Manager to track key actions like form submissions