Job Details
Skills And Tools:
Job Description
About the Company and Website:
We are CallPerfect, a U.S.-based company offering cloud-hosted PBX and VoIP services primarily targeting local small businesses in California. Our website is still in an early growth stage. We're looking to build a strong SEO foundation to attract inbound leads and establish a trustworthy online presence.
About the Role:
We’re seeking a skilled, performance-driven SEO Specialist with at least 3 years of experience to manage technical and on-page SEO. Your primary goal will be to increase qualified leads and improve rankings on major search engines.
Additionally, you’ll help set up and optimize our self-hosted CMS website (such as WordPress) and participate in early-stage technical structuring and design.
Core Responsibilities:
- Identify transactional and commercial-intent keywords
- Build keyword maps for landing pages and blog posts
- Write or optimize title tags, meta descriptions, H1–H3 tags, and image ALT text
- Optimize URL structure, internal linking, and content hierarchy
- Set up and maintain proper SEO-friendly page templates
- Run regular technical audits using tools like Screaming Frog, Ahrefs, or SEMrush
- Fix crawl errors, broken links, duplicate content, and indexation issues
- Manage sitemaps, robots.txt, and schema markup (especially LocalBusiness schema)
- Ensure mobile-friendliness, site speed, and Core Web Vitals compliance
- Optimize and manage Google Business Profile
- Create and manage local citations in U.S. directories
- Use local keyword variations and city-specific pages
???? Marketing Contribution (SEO’s Role in Growth Strategy):
As a key part of our marketing engine, your SEO work will directly support the company’s broader business goals:
- Attracting qualified leads from the U.S.
- Building long-term brand trust in the VoIP/PBX space
- Aligning website content with customer search intent and conversion goals
You’ll also contribute to:
- Recommending and planning content to support marketing campaigns (blog posts, FAQs, landing pages)
- Providing SEO-informed suggestions to improve messaging and page performance
- Supporting brand visibility through local SEO and search presence
- Sharing data insights that influence marketing direction (e.g. keyword gaps, user behavior)
Monitoring & Reporting:
- Use Google Search Console and Google Analytics to track rankings, CTR, and impressions
- Generate monthly performance reports tied to traffic and conversion goals
- Use Google Tag Manager to track key actions like form submissions
Job Requirements
Required Technical Skills:
- Proven 3+ years experience in technical and on-page SEO
- Ability to build, manage, and optimize a CMS-based website (e.g., WordPress) on a self-hosted server
- Familiarity with themes, page builders, and SEO-focused layout structuring
- Able to create clean, responsive page templates that support SEO and user experience goals
- Deep understanding of on-page SEO best practices
- Solid experience with technical SEO audits and problem-solving
- Advanced use of tools like Google Search Console, Screaming Frog, SEMrush, or Ahrefs
- Ability to configure schema markup and optimize for Core Web Vitals
- Experience with local SEO in the U.S. context
- Comfortable editing WordPress pages and working in a CMS
- Familiarity with Google Business Profile and NAP consistency (Name, Address, Phone)
- Ability to audit and structure blog content into topic clusters or content silos
Bonus Skills (Not Required, but Valuable):
- Experience ranking content in U.S. or international markets
- Familiarity with VoIP/PBX/telecom industry or terminology
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