1. Product Strategy and Lifecycle Management

• Define product strategies that cater to both HCP endorsement and retail shelf appeal.
• Develop lifecycle management plans covering market entry, growth, and maturity stages.
• Analyze consumer behavior, professional feedback, and retail trends to identify growth opportunities and mitigate challenges.
• Align product strategies with company goals and cross-functional input.

2. Marketing Plan Design

• Design 360° marketing plans covering HCPs, pharmacies, modern trade, and retail shoppers, using STP (segmentation, targeting, positioning).
• Develop brand messaging, visual identities, and promotional concepts suitable for medical detailing and retail consumer engagement.
• Ensure regulatory-compliant content, particularly for claims made in HCP, pharmacy, and retail environments.
• Guide the marketing execution teams on in-store campaigns, pharmacy visibility, and digital promotions.

3. Training Development and Delivery

• Create engaging and scientifically accurate training for sales reps and promoters targeting both HCPs and retail/pharmacy staff.
• Deliver tailored programs covering product science, customer profiling, communication techniques, and selling strategies for various customer types.
• Evaluate the impact of training and continuously update based on retail dynamics and field feedback.

4. Market Research and Competitive Intelligence

• Conduct research on both clinical insights and consumer trends (skincare concerns, purchase drivers, shopping behaviors).
• Monitor retail competitor activities, HCP positioning, and pharmacy strategies to fine-tune brand approach.
• Translate insights into actionable strategies for positioning, pricing, and promotional planning.

5. Cross-Functional Collaboration

• Coordinate with regulatory, medical, and compliance teams to ensure messaging accuracy across all touchpoints (HCP, retail, and digital).
• Collaborate with trade marketing and visual merchandising teams to ensure product visibility and education at pharmacy and modern trade points.
• Work with sales teams to gather feedback from field visits (retail and clinics) and adapt strategies accordingly.

6. Data Analytics and Reporting

• Track and analyze product performance across different channels: HCP prescriptions, pharmacy sell-out, and retail movement.
• Use CRM and BI tools to assess ROI of campaigns, promotional mechanics, and training initiatives.
• Provide regular reports and business reviews to senior management with data-backed insights and recommendations.

7. Customer Focus and Engagement (HCPs, Retailers, and Pharmacies)

• Design targeted engagement strategies for dermatologists, pharmacists, and retail buyers.
• Provide field teams with customer-specific selling tools and content for different audiences (e.g., scientific detailing aids for HCPs, product education leaflets for retail staff).
• Gather insights from all customer segments to refine strategy and improve touchpoint effectiveness.

8. Compliance and Risk Management

• Ensure that all product communications (scientific and consumer-facing) comply with regulatory, industry, and company standards.
• Train the commercial team on compliant communication practices in clinical and non-clinical settings.

Work with the regulatory team to ensure accuracy of on-pack and in-store claims.