Product Marketing Manager

Key Responsibilities

1. Product Messaging and Positioning

• Collaborate with the Head of Products and Sales Head to develop clear, compelling product positioning and communication strategies.
• Ensure product messaging resonates with target customers and differentiates the company’s offerings from competitors.

2. Market, Customer, and Competitive Analysis

• Gain a deep understanding of the buyer personas, industry trends, and competitive landscape.
• Conduct regular market and competitor analysis to identify opportunities and threats.

3. Go-to-Market (GTM) Strategy Development

• Create and implement effective GTM strategies for each product to build awareness and drive adoption.
• Work with cross-functional teams to optimize product free trial-to-purchase conversion rates.
• Experiment with various strategies to find the best approach for each product.

4. Sales Enablement

• Support the sales team with the development and delivery of the right sales collateral and content.
• Provide insights and assistance to help the sales team close deals effectively and efficiently.

5. Collateral Development

• Conceptualize, develop, and execute product-related marketing content for a variety of platforms.
• Collaborate with content writers and designers to create high-quality content, including product brochures, case studies, and website content.

6. Data Analytics and Performance Reporting

• Leverage data from multiple sources to identify actionable insights and optimize marketing strategies.
• Monitor the performance of marketing campaigns and adjust strategies to align with revenue goals.

7. Ideation and Product Feedback

• Gather and analyze feedback from customers and the market to generate new product ideas or features.
• Collaborate with the product team to incorporate relevant feedback into product development.

8. Campaign Planning and Execution

• Deploy multichannel marketing campaigns across the entire prospect and customer lifecycle.
• Ensure alignment of messaging and communication across all marketing channels (email, social media, web, etc.).

9. Budget Management

• Prepare and manage the marketing budget on a quarterly and annual basis.
• Allocate funds wisely across campaigns, ensuring maximum ROI.

10. Marketing Material Oversight

• Approve and oversee the creation of marketing materials, including website banners, brochures, case studies, and more.
• Ensure all materials are aligned with brand guidelines and marketing objectives.

11. Performance Measurement

• Measure and report on the effectiveness of marketing campaigns.
• Gain insights from data to assess performance against goals and continuously optimize marketing strategies.

12. Consumer Behavior Analysis

• Analyze consumer behavior to refine marketing strategies and improve campaign performance.
• Adjust email, advertising, and social campaigns based on consumer insights and trends.

13. Support in any related marketing tasks.