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Job Description
- Develop and execute marketing strategies for non-tire categories (batteries, oils, accessories, and new product lines)
- Drive brand visibility and category growth across multiple channels
- Lead promotional planning and activation in coordination with sales and retail teams
- Manage product positioning and SKU lifecycle marketing
- Coordinate with procurement and suppliers to support product launches
- Monitor market trends and competitors to propose growth opportunities
Job Requirements
- Proven experience in marketing fast-moving consumer goods (FMCG) or automotive-related products
- Strong coordination skills across functions: sales, retail, procurement
- Ability to manage multiple product lines and marketing calendars
- Creative approach to launching and promoting new product categories
✅ Required Competencies:
Strong planning and organizational abilities
Problem-solving and adaptability in a dynamic market
Effective briefing and follow-up with internal and external stakeholders
Commercial awareness and data-driven thinking
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