Marketing Associate

Company Description:
Fruitful Solutions specializes in digital transformation for factories through IoT and Machine Vision Solutions. Our innovations help smart factories reduce operational costs, enhance productivity, and enable remote monitoring of quality, safety, and efficiency. Additionally, we offer "FreshSort," a Fresh Food Sorting Machine that automates the post-harvest process, minimizing value risks and reducing waste in fresh food value chains.

Role Description:
This is a full-time on-site role for a Marketing Associate, located in New Administrative Capital, Cairo, Egypt. The Marketing Associate will be responsible for conducting market research, developing marketing strategies, and managing marketing projects. The position involves coordinating with sales teams, creating marketing materials, and supporting various marketing campaigns and initiatives.

Responsibilities:

• Identify and pursue new business opportunities in the B2B sector.
• Develop and implement an integrated marketing and sales strategy (exhibitions + digital)
• Enhance CRM usage (we use Odoo)
• Generate new leads from existing and future databases
• Launch marketing campaigns (Google Ads, etc.)
• Improve coordination between marketing, maintenance, and sales operations
• Oversee content creation and video production in coordination with designers or external contractors
• Prepare weekly and monthly performance reports and track goal achievement
• Promote our products and services during events
• Coordinate the design of promotional materials and distribute them through online and offline channels.