Digital Marketing Executive

About the Role

We are seeking a dynamic and results-driven Marketing Executive to join our growing team. The ideal candidate will be responsible for executing and optimizing our digital marketing strategies across various platforms, with a strong focus on SEO, social media management, Google Ads campaigns, and content creation. This role is essential in driving brand awareness, website traffic, and lead generation.

Key Responsibilities

Digital Marketing & SEO

• Conduct keyword research and implement on-page/off-page SEO strategies to improve search rankings.
• Monitor and analyze website traffic and user behavior using tools like Google Analytics.
• Collaborate with developers and content teams to ensure SEO best practices are implemented.

Social Media Management

• Plan, create, and schedule engaging content across all social media platforms (e.g., Facebook, Instagram, LinkedIn, Tiktok).
• Monitor engagement, respond to comments/messages, and build community.
• Analyze performance and adjust strategies to improve reach and engagement.

Google Ads & Paid Campaigns

• Set up, manage, and optimize PPC campaigns using Google Ads (Search, Display, YouTube).
• Monitor ad spend, CTR, conversions, and ROI; report performance regularly.
• Conduct A/B testing on ad creatives and landing pages.

Content Creation & Strategy

• Develop high-quality, SEO-friendly content including blogs, website copy, email campaigns, and social media posts.
• Collaborate with graphic designers and videographers to create multimedia content.
• Maintain and update editorial calendars.