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Job Description
We are seeking a passionate and results-driven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies, with a strong focus on managing paid advertising campaigns and content creation across various platforms.
- Develop, implement, and manage comprehensive digital marketing strategies to achieve business objectives.
- Plan and execute multi-channel campaigns across platforms such as social media, search engines, email, and display advertising.
- Create engaging and high-quality content for digital platforms, including social media posts, blogs, email newsletters, and ad copy.
- Manage and optimize paid advertising campaigns, including PPC, Google Ads, LinkedIn Ads, Meta (Facebook/Instagram/WA), and retargeting efforts.
- Oversee SEO initiatives to improve organic search rankings and website traffic.
- Analyze campaign performance metrics and provide actionable insights to optimize ROI.
- Monitor and report on key performance indicators (KPIs) and digital marketing analytics.
- Collaborate with creative, content, and web development teams to ensure cohesive brand messaging and user experience.
- Conduct market research to identify trends, target audiences, and competitive positioning.
- Stay updated with the latest digital marketing trends, tools, and best practices.
Job Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in running paid advertising campaigns, specifically on Google Ads, LinkedIn Ads, and Meta.
- Strong understanding of digital marketing tools and analytics.
- Excellent written and verbal communication skills.
- Experience in content creation and copywriting.
- Creative thinker with a passion for innovative marketing solutions.
- Ability to work independently and as part of a team.