Email Strategy & Execution

• Develop and implement targeted email marketing strategies aligned with business goals and customer segments.
• Build and manage email campaigns including newsletters, product launches, case studies, and follow-ups.
• Create engaging email content and templates optimized for deliverability, engagement, and conversions.

Lead Generation & Nurturing

• Plan and execute email nurturing workflows based on customer journey stages.
• Segment email lists by demographics, behavior, and product interests to improve campaign precision.
• Collaborate with sales to align email strategy with lead qualification and conversion targets.

Marketing Automation & CRM Integration

• Utilize tools like Mailchimp, or HubSpot to manage campaigns and set up automated sequences.
• Ensure clean and organized contact database, handling opt-ins, unsubscribes, and GDPR compliance.
• Set up tracking parameters (UTM) and analyze performance within CRM and Google Analytics.

Performance Analysis & Optimization

• Monitor and analyze campaign metrics (open rate, CTR, conversion, bounce rate).
• Conduct A/B tests on subject lines, content, and send times to optimize results.

Prepare monthly email reports with actionable insights for continuous improvement