Branding Manager
Qoyod -
Cairo, EgyptPosted 2 years ago102Applicants for1 open position
- 69Viewed
- 19In Consideration
- 0Not Selected
Job Details
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Job Description
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies Align the company around the brand’s direction, choices, and tactics
Job Requirements
- Minimum of 7 years & proven success records at reputable companies (preferrable sectors: FMCG - Telco – Finance)
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills Up to date with latest trends and marketing best practices
- College Degree in marketing or a related field at a reputable University or Academy MBA is a plus
