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Job Description
- Analyze our brand positioning and consumer insights.
- Support shape and communicate our vision and mission.
- Translate brand elements into plans and go-to-market strategies.
- Translate brand elements into plans and go-to-market strategies.
- Manage a team of marketing people working on brand initiatives.
- Lead creative development to motivate the target audience to “take action.”
- Establish performance specifications, cost and price parameters, market applications, and sales estimates.
- Monitor market trends, research consumer markets, and competitors’ activities.
- Oversee new and ongoing marketing and advertising activities.
- Devise innovative growth strategies.
- Align the company around the brand’s direction, choices, and tactics.
- Manag and develop the agency relationships.
- Identify and tie up with partners.
- Coordinated with the market research team to understand consumer insights and use the same to focus on brand-building activities.
- Coordinated with the market research team to understand consumer insights and use the same to focus on brand-building activities.
- regularly visit the market to understand changes in the market, and competitive moves, experience consumer interactions, and identify opportunities.
- Assess the brand communication mix for ATL/BTL promotional activities in line with product strategy.
- To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines.
- To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns.
- To monitor sales data and plan/ modify branding initiatives to drive the achievement of sales targets.
- To provide inputs to Vendors on the development of communication material.
- Manage the team effectively by coaching, mentoring, and providing periodic feedback and exposure to enhance learning through Internal & External Interactions.
Job Requirements
- Min 15 years of experience (Construction ) is highly preferred.
- Proven working experience as a Brand Manager or Associate Brand Manager.
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
- Experience in identifying target audiences and devising effective campaigns.
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind.
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up to date with the latest trends and marketing best practices
- Degree in marketing or a related field
- Brilliant understanding of Digital and social media (media buying)
- Experience in planning and managing events and activations is a must.
