Brand Manager
Luna Pac -
Cairo, EgyptJob Details
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Job Description
About the Role:
We are seeking a passionate and creative Cosmetic Brand Manager to join our team and lead the strategic direction of our [specific cosmetic brand(s)]. In this role, you will be responsible for developing and executing marketing plans, driving brand awareness, and achieving sales targets. You will play a key role in ensuring our brand(s) stay competitive and relevant in the ever-evolving beauty market.
Responsibilities:
- Develop and implement comprehensive brand marketing strategies that align with overall company objectives.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Manage the development and launch of new cosmetic products.
- Oversee product positioning, pricing, and messaging.
- Create and manage brand content across various marketing channels (e.g., social media, website, public relations).
- Develop and manage the brand budget.
- Track and analyze marketing campaign performance and ROI (Return on Investment).
- Collaborate with internal teams (e.g., sales, product development) to ensure brand consistency across all touchpoints.
- Manage and motivate brand representatives or influencers (if applicable).
- Stay up-to-date on the latest beauty trends and industry regulations.
Job Requirements
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field (preferred).
- experience in brand management, ideally within the cosmetics industry.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of consumer behavior and market research principles.
- Excellent communication, presentation, and interpersonal skills.
- Creativity, innovation, and a passion for the beauty industry.
- Proficiency in marketing software and tools (e.g., CRM, social media analytics).
- Excellent time management and organizational skills
