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Job Description
- Analyzing our brand positioning and consumer insights
- Helping shape and communicate our vision and mission.
- Translating brand elements into plans and go-to-market strategies.
- Manages a team of marketing people working on brand initiatives.
- Leads creative development to motivate the target audience to “take action.”
- Establishes performance specifications, cost and price parameters, market applications and sales estimates.
- Monitors market trends, research consumer markets and competitors’ activities
- Oversees new and ongoing marketing and advertising activities.
- Devises innovative growth strategies.
- Aligns the company around the brand’s direction, choices and tactics.
- Manage and develop the agency relationships.
- Identifying and tying up with partners
- To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities.
- To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities.
- To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities.
- To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy.
- To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines.
- To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns.
- To monitor sales data and plan/ modify branding initiatives so as to drive achievement of sales targets.
- To provide inputs to Vendors on the development of communication material.
- Manage the team effectively by coaching, mentoring, provide periodic feedback and exposure to enhance learning Internal & External Interactions
Job Requirements
- Bachelor Degree in marketing or a related field
- 3-5 years as experience in the same position in a well known Advertising agency is highly preferred.
- Proven working experience as Brand Manager or Associate Brand Manager
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
- Experience in identifying target audiences and devising effective campaigns.
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind.
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up to date with latest trends and marketing best practices
- Brilliant understanding to Digital and social media (media buying)
- Experience in planning and managing events and activations is must.
