Job Details
Skills And Tools:
Job Description
The position entails expertise in media planning, buying, and campaign execution across various platforms. Responsibilities include creating Google Ads and Email Marketing Campaigns, optimizing performance using analytical tools, and staying informed about industry trends for strategic recommendations. The role also involves budget management and providing regular insights for campaign optimization.
Job Requirements
* Strong knowledge of media planning, buying, and negotiation strategies.
* Implement and launch advertising campaigns across various platforms.
* Create Google Ads Campaigns.
* Create Email Marketing Campaigns.
* Coordinate with creative teams to develop compelling and effective ad creatives.
* Analyze campaign performance data to assess the effectiveness of media placements.
* Optimize campaigns in real-time to improve key performance indicators (KPIs) and conversion rates.
* Stay updated on industry trends, competitor activities, and emerging media opportunities.
* Provide recommendations for incorporating new and innovative media channels into advertising strategies.
* Generate regular reports on campaign performance, providing insights and recommendations for improvement.
* Communicate results and insights to the marketing team and other relevant stakeholders.
* Utilize analytical tools like Google Analytics for comprehensive awareness analysis.
* Support the creation of a monthly calendar.
* Develop and manage media budgets, ensuring that campaigns are executed within allocated financial resources.
* Monitor spending and adjust strategies as needed to optimize return on investment (ROI).
