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Job Description
- Must know how to create campaigns on all social media and Amazon PPC platforms
- Schedule, write, and post photos and videos on social media.
- Research advertising trends on all platforms.
- Must know what are best keywords to add on Amazon PPC and Google and also understand the bidding strategies.
- Must optimize paid advertising campaigns.
- Manage paid social media platforms and Amazon ad budgets, making adjustments to ensure KPIs are hitting goals.
- Scale campaigns to maximize ROI.
- Monitor key online marketing metrics to track success.
- Monitor social media, Amazon PPC, and Google Analytics.
- Maintain all aspects of the media plan, including establishing media objectives and strategies, develop recommendations, tracking media expenditures to ensure budget compliance, negotiation/buying, implementation and optimization
Job Requirements
- 2+ Years of Experience in Digital Marketing
- Experience executing paid social media campaigns including Google PPC
- Bachelor's degree in marketing or business
- Must be able to juggle multiple projects at the same time
- Incredible attention to detail.
- Full understanding of all social media platforms.
- Problem solving skills
- Knowledge of content management systems
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