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Job Description
- Collaborate with marketing teams to create comprehensive digital marketing strategies aligned with business objectives, target audience, and budget constraints.
- Plan and manage online advertising campaigns across different platforms such as search engines (Google Ads), social media (Facebook Ads, Instagram Ads), display networks, and other relevant channels. Monitor campaign performance, optimize ads, and ensure effective budget allocation.
- Conduct keyword research, optimize website content, and implement on-page and off-page SEO techniques to improve organic search rankings and increase website visibility.
- Responsible for making the media buying plan in cooperation with the social media specialist, to ensure proper budgeting.
- Analytics and Reporting Monitor and analyze digital marketing metrics using tools like Google Analytics, providing insights and recommendations to improve campaign effectiveness and ROI.
- Email Marketing Plan and execute email marketing campaigns, including creating email newsletters, designing templates, segmenting email lists, and analyzing campaign performance.
- Analytics and Reporting Monitor and analyze digital marketing metrics using tools like Google Analytics, providing insights and recommendations to improve campaign effectiveness and ROI.
- Identify opportunities to enhance website user experience, optimize landing pages, and implement A/B testing to increase conversion rates and improve overall digital marketing performance.
- Stay updated with the latest digital marketing trends, industry developments, and emerging technologies to suggest innovative strategies and tools that can enhance marketing efforts.
Job Requirements
- A Bachelor's degree in Marketing, Communications, Business Administration, or any related field.
- +2 years of experience in the same position.
- Experience in designing, executing, and analyzing email marketing campaigns using email automation platforms (e.g., Mailchimp, HubSpot)
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