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Job Description
- Develop and execute digital marketing strategies to increase brand awareness and drive traffic to the company's online booking platform.
- Manage paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, and display networks, to reach target audiences effectively.
- Conduct keyword research and optimize website content and landing pages for search engine visibility and organic traffic growth.
- Monitor and analyze website traffic and user behavior using tools like Google Analytics to identify opportunities for optimization and improvement.
- Create compelling and engaging content for the company's website, blog, social media channels, and email marketing campaigns.
- Implement email marketing strategies to nurture leads, promote deals and packages, and encourage repeat bookings.
- Collaborate with internal teams, including product development and customer service, to ensure a seamless user experience across all digital channels.
Job Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, preferably in the tourism and travel industry or e-commerce sector.
- We have proven track record of successfully managing digital marketing campaigns and driving measurable results, including increased website traffic, conversions, and revenue.
- In-depth knowledge of digital marketing channels and tactics, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Experience with online booking platforms and familiarity with the competitive landscape, including competitors like Booking.com and TripAdvisor.
- Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
