Digital Marketing Manager

Job Purpose

• Plan and execute all digital marketing, including SEO/SEM, PPC marketing database, email, social media and display advertising, developing and managing digital marketing campaigns
• Develop inspiring content (photo, video, copy) that pushes the envelope in terms of engagement.
• Oversees the social media company strategy.
• Managing online brand and product campaigns to raise brand awareness.

Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Developing and managing digital marketing campaigns
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Collaborate with internal teams to create landing pages and optimize the user experience
• Responsibility for planning and budgetary control of all digital marketing
• Work with teams to identify social media content, topics, and information flow.
• Track metrics on audience, content, views, and competitors.
• Develop outreach and partner programs with relevant individuals and communities.
• Write, develop, and strategize for online content production and scheduling.
• Tracking conversion rates and making improvements to the website.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals
• Improving the usability, design, content, and conversion of the company website
• Evaluating customer research, market conditions, and competitor data.
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

job requirements

8 to 10 years

Bachelor's Degree