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Job Description
Job Purpose
- Plan and execute all digital marketing, including SEO/SEM, PPC marketing database, email, social media and display advertising, developing and managing digital marketing campaigns
- Develop inspiring content (photo, video, copy) that pushes the envelope in terms of engagement.
- Oversees the social media company strategy.
- Managing online brand and product campaigns to raise brand awareness.
Responsibilities
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
- Developing and managing digital marketing campaigns
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Collaborate with internal teams to create landing pages and optimize the user experience
- Responsibility for planning and budgetary control of all digital marketing
- Work with teams to identify social media content, topics, and information flow.
- Track metrics on audience, content, views, and competitors.
- Develop outreach and partner programs with relevant individuals and communities.
- Write, develop, and strategize for online content production and scheduling.
- Tracking conversion rates and making improvements to the website.
- Overseeing the social media strategy for the company.
- Managing online brand and product campaigns to raise brand awareness.
- Managing the redesign of the company website.
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals
- Improving the usability, design, content, and conversion of the company website
- Evaluating customer research, market conditions, and competitor data.
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Job Requirements
- Startup mentality with a strong level of independence and efficiency
- Strong project management skills
- Leadership experience with excellent communication skills, both written and verbal.
- Demonstrating an excellent level of English and Arabic.
- Being able to deal with client’s needs and turn them around quickly and efficiently.
- Strategic content creation and excellent writing skills.
- Good English skills.
- Experience in many marketing functions including Brand Marketing, Marketing Communications, Performance Marketing, Digital Marketing, Content Marketing, Product Marketing, Retention and Engagement, CRM, Demand Generation, Customer Acquisitions, Email Marketing, both ATL and BTL Campaigns, PR, Social Media, SEO/SEM, and more.
