Marketing Specialist
Mazaya -
New Cairo, Cairo
Job Details
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Job Description
- Conduct market research to find answers about consumer requirements, habits and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
Job Requirements
● Proven experience as marketing specialist or similar role
● Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
● Exceptional communication and writing skills
● Commercial awareness partnered with a creative mind
● BSc/BA in marketing, communications or equivalent
