Digital Marketing Specialist

AlFarouk for Educational Services is seeking a highly talented Digital Marketing Specialist to take ownership of our marketing activities and significantly expand our reach. The successful candidate will be responsible for planning, executing, and optimizing marketing initiatives to establish and maintain our brand’s presence.

Key Responsibilities:

• Manage all digital marketing activities to increase brand awareness and market penetration.

• Craft and execute a digital presence strategy that aligns with AlFarouk’s goals to maximize ROI.

• Develop engaging digital marketing content across various formats (text, graphics, videos) to effectively promote our services.

• Manage our social media channels, including Facebook, WhatsApp, YouTube, Instagram, and TikTok, to enhance brand awareness and engagement.

• Create and implement effective digital marketing campaigns that reflect our objectives.

• Analyze the performance of content and campaigns, using insights to optimize strategies and maximize reach.

• Provide regular updates to management on campaign results and social media engagement metrics.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.

• 3+ years of experience in digital marketing, with a focus on content creation and social media.

• Proven ability to work independently and drive results.

• Strong understanding of social media platforms and their marketing capabilities.

• Demonstrated success in creating compelling content that resonates with target audiences.

• Experience in the digital education sector is a plus.

• Experience in B2C marketing is advantageous.

• Familiarity with media buying platforms such as Google, Facebook, TikTok, WhatsApp, Instagram, and LinkedIn.