Job Details
Skills And Tools:
Job Description
1. Product Knowledge
• Deep understanding of waterproofing & construction chemicals range (e.g., cementitious, acrylic, PU).
2. Market & Customer Insight
• Identify key segments: contractors, applicators, consultants, and homeowners.
3. Brand Positioning
• Position SCIB construction as trusted, durable, and locally adapted.
• Build differentiation through quality, ease of application, and long-term protection.
4. Channel & Trade Marketing
• Support dealer/distributor promotions with training, POS material, and demo kits.
• Engage applicators with loyalty programs and certification workshops.
Support both project and specification teams along with on land support
5. Campaigns & Communication
• Seasonal campaigns during rainy months.
• Mix of ATL, BTL & digital – short videos, on-site demos, influencer partnerships.
6. Sales Support
• Equip sales teams with brochures, project case studies, and competitive benchmarks.
• Local promotions to drive conversion in key cities.
7. Performance KPIs
• Brand awareness, lead generation, product trials, and sales growth in waterproofing & construction chemicals category.
Job Requirements
- Experience in paints industry
- 3-5 years experience
- have a good skills in marketing
- have a big Achievements in branding product
- Make launch for many product
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