Digital Advertising Specialist
Nasr City, CairoPosted 50 minutes ago1 open position
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Job Description
- Develop, implement, and optimize digital advertising campaigns across multiple platforms including Google Ads, Facebook, Instagram, and LinkedIn.
- Analyze campaign performance data to identify trends, insights, and opportunities for improvement.
- Collaborate with creative, content, and analytics teams to ensure cohesive messaging and branding across all digital channels.
- Manage budgets, bid strategies, and pacing to maximize ROI and achieve campaign objectives.
- Conduct A/B testing on ad creatives, landing pages, and audience segments to enhance campaign effectiveness.
- Monitor and report on key performance indicators (KPIs), providing actionable recommendations to stakeholders.
- Stay current with industry trends, platform updates, and emerging technologies in digital advertising.
- Coordinate with account managers and clients to understand business goals and translate them into effective advertising strategies.
- Ensure compliance with platform policies, industry regulations, and best practices.
- Contribute to the development of digital advertising best practices and process improvements within the team.
Job Requirements
- Minimum of 5 years of experience in digital advertising or a related field.
- Proven track record of managing successful digital advertising campaigns across various platforms.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Experience with campaign management tools such as Google Ads Manager, Facebook Business Manager, or similar platforms.
- Excellent communication and collaboration skills for working with cross-functional teams.
- Ability to manage multiple projects simultaneously in a fast-paced, office-based environment.
- Solid understanding of digital marketing concepts, including audience targeting, retargeting, and conversion optimization.
- Demonstrated ability to manage budgets and deliver campaigns within allocated resources.
- Familiarity with A/B testing methodologies and performance measurement.
- Self-motivated, detail-oriented, and committed to continuous professional development.
