Media buyer
Obour City, Cairo
Media buyer
Obour City, CairoPosted 33 minutes ago1 open position
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Job Description
- Develop, execute, and optimize media buying strategies across digital and traditional channels to achieve marketing objectives.
- Negotiate and purchase advertising space and time from various media outlets, ensuring cost-effectiveness and maximum reach.
- Monitor, analyze, and report on campaign performance metrics, making data-driven recommendations for continuous improvement.
- Collaborate with marketing, creative, and analytics teams to align media plans with overall campaign goals.
- Manage budgets, track expenditures, and ensure campaigns stay within allocated resources.
- Research and identify new media opportunities and emerging platforms to expand audience reach.
- Maintain strong relationships with media vendors and partners to secure advantageous rates and placements.
- Conduct competitive analysis to benchmark performance and identify industry trends.
- Ensure all media buys comply with brand guidelines and legal requirements.
- Prepare post-campaign analysis and present findings to stakeholders for future planning.
Job Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- 3-4 years of proven experience in media buying, preferably within the real estate or property sector.
- Strong understanding of digital and traditional media channels, including programmatic, social, and display advertising.
- Demonstrated ability to negotiate and secure favorable media rates and placements.
- Excellent analytical skills with proficiency in campaign tracking and reporting tools.
- Exceptional communication and interpersonal skills for effective vendor and stakeholder management.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
- Detail-oriented with strong organizational and project management abilities.
- Proficiency in Microsoft Office Suite and media planning software.
- Willingness to work onsite and collaborate with cross-functional teams.
