Sr. Digital Marketer

We are seeking a strategic and creative Senior Digital Marketer. The ideal candidate will be responsible for leading our digital marketing efforts across social media, website content, and online advertising channels. This role requires a strong understanding of SEO principles, content strategy, and data-driven decision-making to boost traffic, engagement, and conversions.

• 1. Content Creation & SEO
  Develop and publish engaging, high-quality content across website and social media platforms aligned with SEO best practices.
• Collaborate with designers to create multimedia content (articles, infographics, videos, carousels).
• Conduct keyword research and integrate findings into content strategy to drive organic traffic and improve SERP rankings.

• 2. Social Media Management
  Manage and grow the brand's presence across key social media channels (Facebook, Instagram & YouTube).
• Plan and execute content calendars and campaigns.
• Monitor social media trends and competitor activity to identify new opportunities.

• 3. Digital Advertising
  Plan, create, and optimize paid campaigns across platforms like Meta Ads and Google Ads.
• Set and manage budgets to ensure high ROI and campaign performance.
• A/B test creatives and copy to improve performance metrics.

• 4. Traffic & Performance Analysis
• Use tools like Google Analytics, Search Console, and social media insights to analyze web and campaign performance.
• Prepare monthly performance reports with insights and recommendations.
• Identify conversion bottlenecks and implement data-driven improvements.