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Job Description
We are seeking a strategic and creative Senior Digital Marketer. The ideal candidate will be responsible for leading our digital marketing efforts across social media, website content, and online advertising channels. This role requires a strong understanding of SEO principles, content strategy, and data-driven decision-making to boost traffic, engagement, and conversions.
- 1. Content Creation & SEO
Develop and publish engaging, high-quality content across website and social media platforms aligned with SEO best practices. - Collaborate with designers to create multimedia content (articles, infographics, videos, carousels).
- Conduct keyword research and integrate findings into content strategy to drive organic traffic and improve SERP rankings.
- 2. Social Media Management
Manage and grow the brand's presence across key social media channels (Facebook, Instagram & YouTube). - Plan and execute content calendars and campaigns.
- Monitor social media trends and competitor activity to identify new opportunities.
- 3. Digital Advertising
Plan, create, and optimize paid campaigns across platforms like Meta Ads and Google Ads. - Set and manage budgets to ensure high ROI and campaign performance.
- A/B test creatives and copy to improve performance metrics.
- 4. Traffic & Performance Analysis
- Use tools like Google Analytics, Search Console, and social media insights to analyze web and campaign performance.
- Prepare monthly performance reports with insights and recommendations.
- Identify conversion bottlenecks and implement data-driven improvements.
Job Requirements
- Bachelor’s degree in marketing, media or a equivalent experience.
- Minimum 2 years of experience in digital marketing
- Proficiency in tools like Google Analytics, Meta Business Suite and ad platforms.
- Knowledge of SEO principles and experience implementing content strategies.
- Excellent communication, project management, and analytical skills.
- Creative thinker with attention to detail and a passion for staying up to date with digital trends.
