Social Media Specialist

Job Summary:
We are seeking a skilled Arabic-speaking Social Media Specialist based in Egypt to develop, manage, and grow our company’s social media presence. The ideal candidate will be fluent in Arabic, with a deep understanding of Egyptian culture and market trends, to create engaging content and drive audience interaction across platforms like Instagram, Facebook, TikTok, and LinkedIn.

Key Responsibilities:

• Develop and execute social media strategies tailored to the Egyptian audience, aligning with brand goals.
• Create, curate, and schedule high-quality Arabic content (posts, stories, reels, ads) that resonates with local audiences.
• Manage social media accounts, including content posting, community engagement, and responding to comments/messages in Arabic.
• Design and manage paid ad campaigns on platforms like Meta Business Suite, ensuring effective targeting and ROI.
• Analyze performance metrics (e.g., engagement, reach, conversions) using tools like Hootsuite, Canva Analytics, or Google Analytics, and provide actionable insights.
• Stay updated on Egyptian social media trends, hashtags, and influencers to enhance campaign relevance.
• Collaborate with the marketing team to align social media efforts with broader campaigns (e.g., Ramadan promotions, local events).
• Ensure content adheres to brand voice, cultural nuances, and platform-specific best practices.

Qualifications:

• Native Arabic fluency (Egyptian dialect preferred) and professional proficiency in English.
• Proven experience (1–3+ years) managing social media accounts for businesses, preferably in Egypt.
• Expertise in platforms like Instagram, Facebook, TikTok, LinkedIn, and Twitter/X.
• Proficiency with tools like Canva, Hootsuite, Meta Business Suite, or similar for content creation and analytics.
• Strong understanding of Egyptian culture, consumer behavior, and social media trends.
• Experience with paid ads (e.g., Facebook Ads Manager) and targeting local audiences.
• Creative skills in content creation (text, visuals, videos) with attention to detail.
• Analytical skills to track KPIs and optimize campaigns.
• [Optional: Bachelor’s degree in marketing, communications, or related field.]

Preferred Skills:

• Experience with influencer marketing in Egypt.
• Knowledge of SEO and content marketing.
• Ability to create visually appealing graphics or short videos using tools like Adobe Photoshop or Premiere Pro.I’m