The Activation Manager will be responsible for developing, implementing, and overseeing marketing activation strategies that engage customers and drive brand awareness. This role requires a blend of strategic thinking, project management, and creative execution to ensure that all activation campaigns meet company objectives.

Key Responsibilities:

Strategy Development: Collaborate with all departments to create and execute effective activation strategies aligned with overall business goals.
Campaign Management: Plan, coordinate, and execute promotional campaigns, ensuring timely delivery and adherence to budget.
Cross-Functional Collaboration: Work closely with internal teams (e.g., sales, product development, creative) and external partners (e.g., agencies, vendors) to ensure successful campaign execution.
Market Research: Analyze market trends and customer insights to inform activation strategies and enhance campaign effectiveness.
Performance Tracking: Monitor and evaluate campaign performance using key metrics, providing regular reports and recommendations for improvement.
Budget Management: Manage budgets, ensuring optimal allocation of resources and cost efficiency.
Event Coordination: Organize and oversee events, promotions, and activations to maximize brand exposure and customer engagement.