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Public Relations Account Manager

Publicist Inc
Zamalek, Cairo

Public Relations Account Manager

Zamalek, CairoPosted 1 month ago
58Applicants for1 open position
  • 52Viewed
  • 6In Consideration
  • 46Not Selected

Job Details

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Job Description

  • Client Relationship Management:
    • Building and maintaining strong relationships with clients, serving as their primary point of contact.
    • Remaining available and promptly addressing client requests.
    • Engage and consult in any discussion initiated by the client, adding valuable insights.
    • Problem-solving with client conflict situations.
    • Serving as a protective measure for the account, ensuring that all communications and plans adhere to the client's requirements and expectations while maintaining a high standard of quality.
  • Strategic Advisor & Consultant:
    • Develop PR plans with objectives, strategies, and tactics that are realistic and follow each client's format.
    • Create action plans with clear timelines and assign team members for each task.
    • Stay updated by following industry leaders and influential accounts on social media.
    •  Expand industry knowledge by actively reading about the client's sector and keeping an eye on their competitors.
    • Expand the scope of client work by proposing innovative ideas and introducing fresh formats that set them apart from competitors.
  • Campaign Execution and Management
    • Manage other teams' time and delegate daily tasks to ensure effective execution.
    • Ensuring that every client campaign adheres to the overarching narratives set by the client.
    • Effectively manage the resources allocated to the client account(s) as per the Scope of Work, in close alignment with Heads and other PCCs sharing those resources
    • Collaborating with internal teams, such as monitoring and media relations to ensure consistent alignment and update them on workflow.
    • Manage & oversee all the communications with media & influencers to ensure seamless project execution & client work.
    • Manage budget allocation and monitor expenses across all client projects.
    • Understand PI process & payment policies in order to engage with suppliers effectively.
    • Manage communications with suppliers to ensure seamless project execution & client work
  • Content Creation and Editing:
    • Draft press content (releases and announcements)
    • Develop influencer & social media content e.g. drafting captions & briefs
    • Co-create content with media partners
    • Revising EN/AR content before sharing the client, to ensure that all the client terminologies are correct.
    • Revise all the written deliverables/content/reports by other team members before sharing them with the client. 
    • Ensure the team is using AI tools to create digital focused content 
    • Write clear and effective supplier briefs using the PI’s processes and templates 
  • Media Relations & Influencers 
    • Follow/subscribe to key target media outlets daily.
    • Build a solid understanding of the media landscape working closely with Media Relations.
    • Understanding each client's target media list and how they work to be able to consult with right approach
    • Support the media relations team in any outreach happening to help understand the media.
    • Engage in any media relations-focused activity, even if its not related to the client directly.
    • Research and suggest new media & influencers contacts
    • Onsite engagement with media during events/ press-conferences
    • Follow, monitor & keenly observe social campaigns to identify new influencers and creative ideas 
    • Learn to develop and pitch creative ideas to influencers, with an understanding of the feasibility of execution to client brief and budgets
    • Source different influencers, get their quotations, negotiate and contract. 
  • Reporting & Documentation
    • The reports need to mirror the client's objectives and strategy, conveying more than just numbers and outcomes.
    • The reports should be written strategically and highlighting the work efforts and process.
    • Write meeting minutes / contact reports following encounters with clients/ suppliers
    • Thoroughly read and review all media monitoring & influencer reports to ensure accuracy and learn about client industry
    • Develop monthly social media & activity reports when applicable 
  • Business Development
    • Participate in developing proposals for new business accounts
  • Adoption of Digital Tools and Technologies
    • Adopt new digital tools or technologies to streamline processes, improve efficiency, and enhance campaign performance. (Video content/infographics/visuals..etc)
  • Crisis Communication and Reputation Management:
  • Develop and implement crisis communication plans to effectively manage reputation risks when needed for clients.
  • Provide timely and accurate information to stakeholders during crisis situations.
  • Monitor and respond to negative publicity and online criticism.

Job Requirements

  • Graduate with relevant degree in the arts, media or public relations
  • Strong interpersonal, writing and project management skills, a creative flair and deep knowledge of  the media.
  • Work experience in related fields including journalism or consulting offers transferable skills to a career in PR 
  • Agency experience is preferred
  • Evidence of copywriting, PROJECT MANAGEMENT, Strategic planning and client liaison skills
  • Strong communication with excellent presentation and data analysis capabilities
  • A passion for creating stories, building narratives and achieving strategic impact.
  • Commercially aware and business savvy
  • Good industry knowledge and contacts experience in building influential networks
  • Outstanding organization with an ability to manage multiple projects and portfolios
  • Service focused and sensitive to confidential information

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